Strategic marketing consultant — SMEs & Start-ups
Turn your marketing into a real growth driver
I help business leaders build their brand strategy, successfully launch their products and manage their marketing — from strategic vision to operational execution.
12 years of marketing experience with international companies
Nice · Sophia Antipolis · Cannes · Antibes · Monaco · French Riviera · France & international (remote)
Turning your marketing into a growth engine
I don't simply sell marketing consulting.
My promise: structure your company's marketing to make it a genuine growth lever — managed, measurable, actionable.
In-depth Diagnostic
An analysis of your situation, challenges and resources to define a strategy tailored to your business.
A pragmatic method
A structured approach, adapted to your resources and your operational reality.
Clearly established priorities
Key levers prioritized to focus your efforts where they have the greatest impact.
A 90-day roadmap
A concrete action plan with clear ownership and deadlines.
Measurable results
Clear dashboards and KPIs to track progress, adjust actions and measure their impact.
Do any of these situations sound familiar?
You're preparing to launch a new product or service… but you don't know where to start or which actions to prioritize to maximize your chances of success.
You've developed an excellent offer… but you struggle to reach the right customers or clearly explain what sets you apart.
Your company is growing… but your marketing lacks structure and you feel like you're taking action without a clear strategy.
Your marketing team is overwhelmed… and you lack the time to step back, set priorities or manage projects effectively.
You could use a marketing director… but hiring full-time isn't the right solution today.
If you recognized yourself in one or more of these situations, I can help you structure your strategy and turn your ambitions into a concrete action plan.
Book a free diagnostic (30 min)Three formats, one goal: your growth.
Need specific support? All my services are adaptable. I also offer bespoke projects — from strategic workshops and speaking engagements to targeted audits. Get in touch to discuss your project.
Why work with me
4 commitments to your growth
Your challenges first, my method second
A tailor-made approach, centred on your goals and your reality. Every recommendation starts from your context: your customers, your resources and your constraints. If an action doesn't directly serve your growth, it has no place in the roadmap.
From strategy to execution: a single point of contact
From the initial audit to operational management, you have one dedicated contact at every step. I handle strategy, lead workshops, coordinate partners, and manage trade-offs, through to implementation and concrete results.
Zero “bullshit” marketing
No miracle promises, no empty announcements. I favor clear, strategic choices, explained simply, and full transparency on what's working and what needs adjustment.
Measured results, performance-driven marketing
Every engagement begins with key performance indicators (KPIs) defined together. You get continuous visibility on the progress of actions. The goal: turn your marketing into a managed, measurable and profitable investment.
Six steps, one clear trajectory.
A proven approach with SMEs, start-ups and growing companies — from strategic diagnosis to measured results.
- 01
Understanding your challenges
In-depth analysis of your market, your targets and your business model. Everything starts with listening.
- 02
Auditing existing marketing
An objective assessment: strengths, underused levers, blind spots and priority acquisition channels.
- 03
Structure the strategy
Positioning, value proposition, distribution channels and the resources needed to execute it.
- 04
Prioritize the roadmap
A clear action plan, focusing your resources where the impact is strongest.
- 05
Deploy & Execute
Operational implementation, working directly with your teams and vendors.
- 06
Measure & Optimize ROI
Regular tracking of key performance indicators (KPIs) to make the necessary trade-offs and ensure continuous improvement.
AI, when it truly moves marketing forward.
Neither a gimmick nor a silver bullet: I integrate artificial intelligence pragmatically, in service of your strategy. An accelerator — never a substitute.
Content
Produce more. Not think less. AI speeds up production; human expertise keeps the course.
Analysis
Your data and customer feedback finally put to work, not just stored.
Monitoring
Detect market shifts, competitor movements, and customer trends earlier.
Automation
Fewer repetitive tasks. More time for strategy and decisions.
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Let's discuss your project
An initial 30-minute call — free, zero commitment. We'll discuss your challenges, and you'll leave with a clear roadmap for next steps.